Who owns akqa

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Trending: Christmas ads COP26 Power School Reports The Knowledge Grey agency brand is to be dropped after years as part of merger to create brand experience agency that combines digital and creative. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?

Email address. Become a member of Campaign Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Looking for a new job? Michael Houston: "The key here for us that we are integrating the agency, over time, in a way that it feels palatable and makes sense for our clients and market.

So that being said, the way I view this is Grey has evolved many times over its year history. And I believe that the brand essence, the things that make up our North Star, those things are not going away. This is simply an evolution and evolution is necessary. And, so we're staying focused on the positive aspects of what this means for the future, and for our clients and people in the world. Ajaz Ahmed: "Shared values, shared purpose and a culture with the same characteristics about contributing useful work to society — making sure that our people are engaged, and our clients are recommending us — if you have those characteristics in place, then you've got the central DNA to making it a success.

Sharing our capabilities with our clients and getting reactions back has been really rewarding and motivating. Because they can see another dimension to our relationships. That new dimension just turns into a virtuous circle if we keep delivering in the way that the clients value. Michael Houston: We both share the frustration of talking about ourselves, and our structure, because what we want is to jump into the work and the things that we're doing for our clients.

Doing a new business pitch together. Going to our clients with different kinds of solutions that we couldn't, or didn't, go to them with yesterday. The sooner we get into the work, this will be even better than it is today. Marketing can change the world. Register The Drum Plus. Digital Transformation A-Z Topics Ad of the Day. Ad spend. Ad tech. Agency culture. Agency models. Agency performance. Awards case studies. Brand purpose. Brand safety. Brand strategy. Business of media. Creative Works.

Diversity and inclusion. Future of TV. Influencer marketing. Media planning and buying. Mental health. Mergers and acquisitions. New business. Social media. So You Want My Job. The future of work. The Making Of Today's Office. Vella, who began at DT 20 years ago, says after a strong year in for the the agency he was looking for its next step when the opportunity arose.

AKQA has always been a business that I had respected. Since then, the team has tripled in size and expanded its capabilities following a series of other mergers and acquisitions including most recently with Ikon Communications. The merger saw the formation of AKQA Media and further expanded its digital media and performance capabilities following the merger merger with Switched On Media.

The agency already had a strong team in Auckland, but the acquisition of Dominion brought in an additional 40 team members and a new Wellington office.

Perhaps one of the most interesting global mergers for the business to date though, has been with legacy brand Grey.