Does anyone listen to the radio anymore

Large street teams are a thing of the past. But one of the most unique and impactful things a radio station can do is stake a physical presence, radio veterans say.

Terrestrial radio is not doing the one thing that sets it apart. You gotta host every charity event that they ask you to. The best jocks and the best radio stations are out all the time meeting people. In trying to compete with streaming services, satellite radio, and podcasts, terrestrial radio seems to have lost something of its original mission: Familiarity, flexibility, localization, and interactivity.

When considering the future of the medium — whether during the ongoing crisis or afterward — veterans warn of not losing track of those original distinguishing features. A good radio personality is a good narrator, someone you emotionally connect with or disagree with.

Radio conglomerates do show signs of wanting to adapt and pivot. Recently, for example, companies have announced pay cuts in their executive tiers to help alleviate the economic fallout of the pandemic on their operations.

We have suspended our k. But due to the magnitude of the challenge, we had to make significant cuts. If you think about it, this makes sense. Not everyone has a smartphone or reliable access to the internet. While there has been an enormous increase in overall accessibility, the reality is that technology is still very much a luxury, not a standard. Nevertheless, we will see an increase in digital media platforms in the coming years.

To those who are capable of using them, there are definite benefits. Search for:. Some studies indicate that radio exposure helps increase web traffic and purchase likelihood. The strength of radio advertising is the power of words and sound. A distinctive voice can be used as a branding medium. The use of radio personalities to advertise products leverages the trust listeners have in those people, especially when personal experiences with a brand are shared by those personalities.

On-air mentions and authentic conversations about a product from a trusted source can be influential drivers of business. The impact of radio ad campaigns on consumer behavior can be quantified and used to improve future ads.

Radio can be multimedia with the ability to cross over from traditional on-air broadcasts into the online and on-demand markets. That gives it a level of accessibility that allows radio to remain current in the face of constant technological advancement. Radio served as the first mobile format for news and entertainment serving all demographics.

Check out this link for the article and interview with Duncan Stewart, at allaccess. For any sized business with any sized budget, underwriting advertising with WDET helps you reach a targeted, loyal audience of potential consumers in an authentic, uncluttered, trusted environment. Contact us online or by calling so we can start the conversation today to help grow your business.